Will Hammond

Clean & Clear - “Couch

A blemish never goes unnoticed. Clean & Clear acne treatment.
This ad is very pleasing to me as an Art Director. Weighting, placement, the use of color and a very offset blemish demonstrate the natural behavior of our eyes. Try as we might, our eye is always drawn to the red dot. Next time you see someone with a red and angry pimple on their face, try not to look at it.
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